Trademarks are divided into following groups in respect to various aspects:
a) Trade Marks
b) Service Marks
c) Guarantee Marks
d) Collective Marks
Marks have economic and legal functions such as distinguishing, showing origin of goods or services, guarantee, advertisement, absolute right protection etc.
The marks making goods manufactured or traded by a business entity from goods of other business entities. The marks on the goods or packages are trademarks.
Service marks are the marks distinguishing services of an enterprise from services of other enterprises. Trademarks of banks, hospitals, advertisement, television-radio broadcasting companies, hotels, restaurants and entertainment service offering companies are protected under scope of service marks.
They are the marks that guarantee common characteristics, production methods, geographical origin and qualities of undertakings under control of the proprietor of the mark. The best example for guarantee mark is the “WOOLMARK” owned by the International Wool Society, TSE mark used by companies under certificate of compliance to standards issued by Turkish Standards Institute, ISO 9000, CE mark, tooth friendly mark of University of Zurich specifically designed for use on chewing gums.
The marks distinguishing goods or services of a group consisting of production, trade or service enterprises from goods or services of other enterprises.